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Print media has always been a popular advertising option. Advertising products via newspapers or magazines is a common practice. Newspapers and magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement in the publication (front page/middle page, above/below the fold)

The readership of the publications. For instance, an advertisement in a relatively new and less popular newspaper will cost far less than an advertisement in an established newspaper that has a high readership. 

Outdoor advertising is also a very popular form of advertising. It makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, posters, streamers etc. Billboard advertising is very popular. However it has to be really terse and catchy in order to grab the attention of the passersby. 

Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messages about important matters and social causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, and poverty and so on. 

 

Broadcast advertising is a very popular advertising medium that constitutes several branches like television, radio or the Internet. 

Radio jingles have been very a popular advertising medium and have a large impact on the audience.

Internet Advertising is a well know phrase which is used whenever you think of doing some kind marketing and or Advertising of your products and services on Internet. Internet is a global network connecting millions of computers together and in today's business world internet is playing a vital role. Millions of people are buying products and services on internet with the help of websites.

Print Advertising - Newspapers, Magazines, Brochures, Fliers
Outdoor Advertising – Billboards, posters, streamers (posters on stands outside the shop)
Broadcast Advertising - Television, Radio and the Internet 
Public Service Advertising - Advertising for Social Causes 
Celebrity Advertising 

Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. 

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